Services
At Fletcher Brand Consultancy, we offer flexible ways of working, from hourly touch‑bases to monthly retainers. The level of support is tailored to your brand’s requirements. Below are just some of the ways we can support your business, whatever stage of growth you’re in.
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Commercial & Growth Strategy
Full commercial review covering margins, pricing architecture, category performance and sales behaviour.
Identification of growth levers: New categories, new markets, new customer segments.
Sell‑through optimisation and SKU‑level profitability analysis.
Seasonal buying and forecasting support to reduce overstock and cash‑flow pressure.
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Wholesale Readiness & Retail Expansion
Preparing brands for wholesale: margin expectations, delivery windows, range structure, retailer requirements.
Creation of buyer‑ready tools: line sheets, lookbooks, pricing sheets, brand decks.
Wholesale strategy: stockist mapping, pitch positioning, outreach support.
Daily representation at trade fairs, wholesale events and pop‑ups.
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Range Strategy & Product Direction
Category performance analysis and range architecture planning.
Depth, width and SKU efficiency recommendations.
Seasonal product direction aligned to market trends and commercial demand.
Ensuring the range is balanced, profitable and aligned to your brand identity.
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Founder Support & Advisory
Acting as a strategic sounding board for founders navigating growth.
Helping prioritise focus areas and remove decision overwhelm.
Monthly or weekly advisory sessions to keep the brand commercially aligned.
Support with team structure, hiring needs and workflow clarity.
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Operational Strengthening
Inventory management support: stock flow, replenishment, OTB planning.
Cash‑flow planning tied to production cycles and seasonal peaks.
Supplier and production process review to improve efficiency and margin.
Critical path creation and operational structure for growing teams.
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Brand Positioning & Market Clarity
Deep‑dive brand audit: brand image, messaging, customer clarity, competitive landscape.
Defining or refining your brand point of view, value proposition and market positioning.
Identifying white space opportunities and areas of brand dilution.
Founder‑level guidance on storytelling, tone of voice and visual consistency.
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If you’re still exploring what your business truly needs, our tailored packages provide a clear starting point.