Fletcher
BRAND CONSULTANCY
Clarity, Positioning and Growth
At Fletcher Brand Consultancy, we specialise in providing clarity and strategic insight for luxury fashion brands, helping you navigate the complexities of an ever‑evolving market.
Our work spans brand analysis, market strategy and fashion buying, ensuring your brand achieves strong positioning and sustainable growth. Beyond this, we support founders and teams with end‑to‑end brand direction, from refining your visual and verbal identity to shaping product assortments, trading strategies and retail performance. Whether you need guidance on wholesale readiness, seasonal buying, merchandising, customer experience, or long‑term brand development, we offer a tailored, hands‑on approach that brings together industry intelligence, creative direction and commercial expertise.
Fletcher Brand Consultancy exists to give you the clarity, confidence and strategic foundation needed to build a brand that feels elevated, cohesive and commercially successful.
Our Expertise at a Glance
Explore our key areas of focus that drive brand success in the luxury fashion market.
Our comprehensive services are designed to support your brand's unique needs.
Luxury Fashion Consultancy
We provide specialised consultancy services tailored for luxury fashion brands, ensuring they achieve their strategic goals.
Brand Analysis
Our thorough analysis helps identify strengths and weaknesses in your brand, enabling informed decision-making.
Trend Analysis
Stay ahead with our insights on market trends that influence luxury fashion dynamics.
Fashion Buying Support
Expert guidance on fashion buying to align your collections with market demand.
Services and Packages
A range of service packages are available depending on your requirements, as well as daily and hourly support.
Over a decade of buying experience across Womenswear, Childrenswear and Accessories, managing seasonal budgets, product strategy and end‑to‑end range planning.
Proven leadership in launching and growing new categories, rebuilding buying strategies, onboarding brands, and driving commercial performance across both physical retail and ecommerce.
Working within luxury department store Harvey Nichols for ten years, gaining extensive experience with globally renowned luxury brands such as Cartier, Chanel, Prada, Gucci and Moncler, deepening expertise in premium retail and brand excellence.